The Action MTE toolkit

The online gaming industry is growing more competitive day-by-day. As the industry matures consolidation is ongoing. Simultaneously the acquisition cost of new, real money players increases rapidly, and unless an operator has a big budget for TV advertising, it will be increasingly hard to compete for new customers.

In this operational climate, Action Poker Network have spent considerable efforts to ensure that we are well positioned as the industry changes. We have been "forced" to think outside the box, go where no one have gone, and to take some chances. This innovative thinking has culminated with the creation of a completely new B2B strategy, which we have chosen to call the Action Marketing Tools Engine, or the Action MTE abbreviated.

The development of the Action MTE is based on a complete rethinking of the concept of partnerships. Traditionally in online gaming, a lot of the traffic has been driven through affiliates or partners. However, the tools of the trade has been limited to websites pointing to other websites, SEO optimization and the likes.

What is in the MTE toolkit?

With the Action MTE we offer a completely new way of thinking "partnership". The Action MTE gives our partners a whole array of possible ways to drive traffic, either to our APN sites or to the site of a particular partner, whatever the case may be.

The Action MTE toolkit comprises several options:

• Action Stations - purpose built online poker and casino terminals
• Action iCafé - a specific solution for internet cafés and other premises that are not suitable for the ActionStation
• ActionAffiliates - traditional web-based affiliate program
• ActionLicensee - tailor-made, individually branded poker website to suit the individual customer
• ActionCards - proprietary pre-paid cards to fund player accounts

All of the above items are part of the Action MTE toolkit available to our customers. Customers may choose only some of the modules, knowing that as their business expands, there are always more opportunities to expand within the Action Poker Network.

The unique concept behind the Action MTE toolkit is that we have expanded the concept of an affiliate way beyond what we the industry have done to date. Basically, there are more ways than one to drive traffic to an online gaming site. You don’t need to have a website to redirect traffic to earn revenue as a partner of Action Poker. You can sell ActionCards, you can have an ActionStation on your premises, you can install the iCafé solution on a laptop computer and offer it to your customers, or you can own your own poker room as an ActionLicensee and drive traffic to your website. There are plenty of ways to make money with the Action MTE toolkit.

On top of this, the ActionMTE toolkit extends your reach well beyond the boundaries of your café or your casino or your website. Any customer that you bring in, whether it is on an ActionStation in your casino or through the iCafé solution, in whatever premises you have, will be making revenue on that customer as long as he keeps playing on the ActionPoker Network.

Click on the different solutions in the sub-menu to get more information.